Now THIS is a bold lingerie ad.
When the star model for Forever Yours Lingerie was diagnosed with cancer, the brand decided to stick with her.
Tom Megginson at The Ethical Admanapproves:
“So, while American Eagle is getting virtual hugs and high fives for its commitment to not photoshopping its typical-looking models, elsewhere there are brands and models who are willing to show us what it really takes to do something about the fashion industry’s body image problem.”
All I can do is
ETA: no, wait, hold up, stop the presses. There’s another thing I can do and that’s shop their store. You probably can too, because CHECK OUT THEIR BRA MATRIX
Reblogging because look at that size range!!!! And also because representation is important.
HELL YES and they’re CANADIAN. *bookmarks for later purchases*
THEY HAVE BRAS THAT ARE 28 AROUND AND BIGGER THAN FUCKING A CUPS. AM I DREAMING????
Reblogging this again because tHEY HAVE A CHARITY SYSTEM
YOU CAN DONATE YOUR GENTLY USED BRAS FOR WOMEN IN NEED
WHERE DID THIS COMPANY COME FROM???
Heaven. This company came from bra heaven